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47 seconds.
We spend an average of just 47 seconds on any screen before shifting our attention to something else. It then takes, on average, around 25 minutes to bring our attention back to a task after an interruption.
Constantly switching between tasks, whether it’s during work or our leisure time, or while connecting with others, makes it difficult for us to really get into the zone or to truly relax. When we try to do too many things at once, this can result in lost productivity, increased likelihood of making mistakes and increased stress, to name just a few of the effects.
Many researchers call this phenomenon time confetti, a term coined by journalist Brigid Schulte.
According to organisational psychologist Adam Grant, “Time confetti [occurs when] we take what could be meaningful moments of our lives and we shred them into increasingly tiny, useless pieces. Time confetti is an enemy of both energy and excellence.”
In other words, our fragmented attention is eating away at our opportunity to live full, meaningful and productive lives.
It’s no surprise that our increasingly fragmented attention is largely due to the digital world we live in. Many of the time-shredding tasks that we engage in include constantly checking our emails, texts and notifications, plus never-ending scrolling on our social media feeds.
As you read up to this point, check how many tabs you have open, or how many notifications you received in the last few minutes. Notice where else your attention might be.
In an office environment, time confetti might look like fragmented blocks of time spent in unproductive back-to-back meetings, constant email checking, and interruptions from co-workers when you’re trying to do some “deep work”.
For those in construction, time confetti could be interruptions and delays caused by unforeseen issues, delivery delays, equipment malfunctions or last-minute design changes.
At home, we might notice the confetti effect when we are trying to do too much at once – cooking dinner, helping the kids with homework, texting a friend back, all the while mentally planning what we will say in a work meeting tomorrow.
This constant shifting of attention between tasks leads to a feeling of busyness without real productivity, as we struggle to make meaningful contributions in the face of these distractions. It also leads to a sense of fatigue and depletion when we’ve spent hours on end putting our brain through cognitively effortful switches, without refilling our energy stores with tasks that are nourishing and satisfying.